10 tips for dissemination of research findings
You probably already know what dissemination is, and what it can be used for. But the most difficult part is actually bringing dissemination into practice. To disseminate research findings. Right?
Luckily we can follow a couple of basic rules and ideas that can be used to disseminate research. These rules will help you create the outlines of your strategy. In this article, I will give you 10 tips on how to build a perfect foundation for the dissemination of your research findings.
This is probably the most important thing you need to focus on. Because you will lose interest from potential stakeholders and the general public if your message is not completely 100% clear. You need to be able to express and explicate your core ideas in a simple, but powerful message.
This should be seen in line with the previous point. People love examples, because examples can turn abstract ideas and theories into a simple story. So you really want to include some good practical examples, like case studies, in your outreach.
Although this may seem way too obvious, it is extremely important to be constantly investigating, analysing and reviewing what is the most crucial aspect of the research, for whom, and why. This helps create a clear focus for your dissemination strategy.
It is important to articulate the heart of the matter in a way that is accessible and captivating, both for potential policymakers and for the general public. But, while doing so, make sure you don't lose sight of the scientific nature of your research findings.
Carefully examine the contexts and debates surrounding the subject matter of your research. It makes you well aware of the current policies, as well as adding professional credibility.
It is important that you are well-prepared for any future developments concerning your research, including potential difficulties. This way you can schedule your communication more efficiently.
Creating and sustaining relationships with similar research projects, stakeholders, and potential users is essential for an excellent dissemination strategy. They can review and trial your outputs, helping you to create content that is more and more in line with the demands of your audience. Furthermore, they can help you share your findings through their own channels – reaching a wider audience.
It can really help your dissemination process to involve important stakeholders in your outreach. These stakeholders have a natural authority, so using their voice really benefits your professional appearance.
Being transparent can enhance your credibility and is a great way of involving your target audience even more. Make sure they have access to the research, as well as to the intellectual sources (while ensuring the protection of that work, obviously).
Make sure to combine the multi-disciplinary expertise of you and your partners, and you will develop and carry out thoughtful, well-informed and powerful dissemination.
The best thing about these tips?
If you find a way to apply all of them, you will be left with a perfectly balanced, dynamic and persuasive dissemination strategy that will help you get your message across.